Lendmark Financial Services Company Description
Lendmark Financial Services is a subsidiary of southeastern banking bigwig BB&T. The company provides consumer, auto, and nonconforming or subprime mortgage loans to customers who do not meet its parent company's lending requirements. Launched in the mid-1990s to serve clients in Georgia who couldn't qualify for loans through traditional channels, Lendmark Financial Services today operates more than 100 branches in about 10 eastern states ranging from Delaware to Florida. It became a subsidiary of BB&T in 2000 when its former parent, First Liberty Bank, was acquired by the financial services concern.
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The Company Description provides a historical perspective of Lendmark Financial Services's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Lendmark Financial Services's evolution in the marketplace.
