LEGO Holding A/S
DK-7190 Billund, Denmark (Map) Phone: +45-79-50-60-70
Fax: +45-75-33-83-77
Primary US Office:
Subscribers Only http://www.lego.com
Overview
Toy blocks are the building blocks of success at LEGO. Since 1949 LEGO Holding (aka LEGO Group) has made more than 200 billion of its interlocking toys, keeping little hands busy worldwide. In a nod to kids' high-tech skills, it offers LEGO kits to build PC-programmable robots (such as its Mindstorms line), and its top seller, BIONICLE, features an evolving story line on the Internet and various merchandising opportunities. The group also owns LEGO retail outlets in the US and Europe. Due to a slump in toy sales and subsequent losses, the group has sold its theme parks and is closing factories and cutting staff. Vice chairman Kjeld Kirk Kristiansen, grandson of the founder, is LEGO's majority shareholder.
Sample Overview & HistoryKey Numbers from Hoover's UK
Key financials for LEGO Holding A/S
| Company Type | Private |
|---|---|
| Fiscal Year-End | December |
| 2007 Sales (mil.) | £793.4 |
| 1-Year Sales Growth | 14.5% |
| 2007 Net Income (mil.) | £101.6 |
| 1-Year Net Income Growth | (19.8%) |
| 2007 Employees | 4,199 |
| 1-Year Employee Growth | (14.7%) |
Key People from Hoover's UK
Key people and executives for LEGO Holding A/S
| Chairman | Mads Øvlisen (Subscribers see complete biographies -- view sample)
Connect to this executive |
|---|---|
| CEO | Jørgen Vig Knudstorp Connect to this executive |
| EVP, Community, Education, and Direct | Lisbeth Valther Pallesen Connect to this executive |
Top Competitors from Hoover's UK
Top competitors of LEGO Holding A/S
There are 20 competitors for LEGO; see more.Industry Information from Hoover's UK
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Hoover's Industries
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Consumer Products Manufacturers
- Toys & Games (primary)


