LEGO Holding A/S

Aastvej 1
DK-7190 Billund, Denmark (Map)
Phone: +45-79-50-60-70
Fax: +45-75-33-83-77
Primary US Office:
Subscribers Only
http://www.lego.com

Overview

Toy blocks are the building blocks of success at LEGO. Since 1949 LEGO Holding (aka LEGO Group) has made more than 200 billion of its interlocking toys, keeping little hands busy worldwide. In a nod to kids' high-tech skills, it offers LEGO kits to build PC-programmable robots (such as its Mindstorms line), and its top seller, BIONICLE, features an evolving story line on the Internet and various merchandising opportunities. The group also owns LEGO retail outlets in the US and Europe. Due to a slump in toy sales and subsequent losses, the group has sold its theme parks and is closing factories and cutting staff. Vice chairman Kjeld Kirk Kristiansen, grandson of the founder, is LEGO's majority shareholder.

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Key Numbers from Hoover's UK

Key financials for LEGO Holding A/S

Company Type Private
Fiscal Year-End December
2008 Sales (mil.) £1,246.0
1-Year Sales Growth 13.9%
2008 Net Income (mil.) £176.8
1-Year Net Income Growth 26.2%
2008 Employees 5,388
1-Year Employee Growth 28.3%
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Key People from Hoover's UK

Key people and executives for LEGO Holding A/S

CEO Jørgen Vig Knudstorp
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CFO Sten Daugaard
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Senior Manager, Strategic Alliances and Promotions, LEGO Systems, US Heather Kashner
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