At Hoover’s, we understand that maintaining a healthy sales funnel is key to the success of your company. Lead generation is not a one-time effort, rather it’s a process that needs to be sustained in order to support a growing revenue stream. Hoover’s provides you with the key component for this process: Lead Builder.
Lead Builder is a best-of-breed lead generation tool that makes it easy for you to get the right leads for your business.
With Lead Builder, you can make the most of your marketing budget by leveraging Hoover’s advanced targeting technology to reach the exact group of prospects that will be receptive to your product or service. Lead Builder is designed specifically to integrate smoothly in to your B2B lead generation workflow, making it easy for you to efficiently execute on your campaign.


You select the lead criteria that match your ideal customer profile
Then examine the results to confirm those leads are exactly what you want
And download your direct mail, email, or telemarketing list to launch your campaign
The quality of Hoover's data is based on the DUNSRight™ process. DUNSRight is an exclusive D&B Quality Assurance process encompassing over 2,000 separate automated checks, and many manual verifications, to ensure that the data meets our high quality standards. In addition, five separate quality drivers work sequentially to collect and enhance the data.
For as little as $0.24 per lead, you can flexibly build and buy custom lead lists that are checked regularly through the DUNSRight™ quality assurance process.