Companies collect vast amounts of data on their customers and prospects, but they can only use it to effectively grow revenues and contain costs when they have a way to get insight from what they’ve gathered.

To profit from the data, it needs to be:

  • cleansed to eliminate errors and duplication
  • consolidated to accurately identify each business
  • enriched by appending information from external sources

so it provides the most complete view possible of customers, prospects and vendors. Once this process has taken place, analytics can be performed yielding insights that enable profitable decision-making.

To do all of this more quickly and easily, companies around the world have come to rely on the D&B D-U-N-S Number.

The D-U-N-S Number, developed by Dun & Bradstreet in 1962, is a unique global business identification system that identifies, validates, and relates more than 235 million businesses worldwide. Only the D-U-N-S Number lets you keep track of these businesses and integrate information from various sources to make it understandable and useful.

Because of the D-U-N-S Number’s unique attributes, it is at the core of the D&B DUNSRight® process. DUNSRight® and the D-U-N-S Number help customers around the globe gain profitable insights from their data.

Better Business Information For Profitable Insights

Leveraging the D-U-N-S Number to manage your data has clear competitive advantages:

  • Business information that’s better organized. The D-U-N-S Number is a key to match data, organize it, and keep track of it. The process of assigning and maintaining a D-U-N-S Number to a company is rigorous. A company’s D-U-N-S Number is unique and stays with the company throughout whatever changes it goes through, including bankruptcy. As credit and banking information, public filings, location changes, mergers, acquisitions— any information about business—enters the D&B database, it is matched to the correct company using the D-U-N-S Number. The D-U- N-S Number provides a simple way to connect all corporate information and then connect that information to the world of more than 100 million other businesses with D-U-N-S Numbers.
  • Business information that’s easier to access. The D-U-N-S Number makes it simple to quickly identify virtually any buyer, supplier, or partner on which you would need to obtain information.
  • Business information that’s more complete. Using the D-U-N-S Number as a unique identifier enables you to append D&B information to your proprietary data, providing you with an enriched and more complete view of each company you do business with.

Better Business Decisions for Revenue Growth and Cost Containment

In addition to helping you gain insight from your existing data, the D-U-N-S Number can facilitate your process for making transactional credit and marketing decisions more easily. For example, if you are deciding whether to extend credit to a prospect and on what terms, the D-U-N-S Number helps you to identify the right company on which you are making a decision. It can also link you to other companies in a prospects’ corporate family where additional hidden risk may exist such as a financially troubled parent company. And it enables you to connect to predictive scores that can help you predict the likelihood of bad debt, slow pay, and fraud.

Similarly, in the area of sales and marketing decisions, you can better identify prospects, find new opportunities within corporate families, and connect to predictive scores to identify likely purchase and response rates.

The D-U-N-S Number in Action

The D-U-N-S Number functions in a variety of ways to help businesses grow revenue and contain costs:

In Credit Risk Management – Proven Ways to Manage Your Risk Exposure.

The D-U-N-S Number enables you to understand a complete picture of risk for an individual company or an entire portfolio. It uniquely identifies each entity and then links that identity to all members of its corporate family so you can better understand your total risk exposure to that identity, including potentially hidden risk exposure, such as a financially troubled parent company. The D-U-N-S Number also enables precise matching of a business to predictive scores that help predict the likelihood of that company being fraudulent, paying slow or going out of business.

In Sales & Marketing – New Ways to Grow Revenues and Profits.

The D-U-N-S Number enables you to cleanse your marketing database of duplication and errors, identify each company including their corporate family, and append additional information to enhance your marketing effectiveness. For example, you can append predictive scores to pre-screen prospects for their ability to buy, pay, or respond to your offer. By working with more complete accurate marketing information enabled by the D-U-N-S Number, you can improve response rates, uncover new opportunities, and make your marketing dollars work harder.

Importance of Having Your Own D-U-N-S Number

The D-U-N-S Number can help you make informed decisions on other companies. But why is it important to have a D-U-N-S Number on your own company? Having a D-U-N-S Number of your own helps you nurture your business reputation and improve profitability:

  • Helps you establish a healthy credit history and maintain or improve your credit profile
  • Enhances the legitimacy of your business with potential customers and suppliers
  • May position you to negotiate better terms from suppliers or financial institutions because your credit profile contains more and better information

Presents a more robust profile to potential partners when you are moving into new ventures or markets

The D-U-N-S Number at a Glance

  • The D-U-N-S Number is established. The D-U-N-S Number has existed for more than 40 years and is relied on by businesses and government agencies around the world.
  • It is global. D-U-N-S Numbers are currently assigned to businesses in more than 190 countries around the world.
  • It is proprietary. Only D&B assigns D-U-N-S Numbers which helps ensure accuracy, consistency and integrity. We follow rigorous rules for assignment and maintenance. We assign D-U-N-S Numbers to business locations with a unique, separate and distinct operation. D-U-N-S Numbers are assigned to all types of business organizations including sole proprietorships, corporations, partnerships, and government entities.
  • It is lasting. The D-U-N-S Number stays with a business throughout the duration of its life cycle, even bankruptcy.
  • It is non-indicative. The nine digits in a D-U-N-S Number are not indicative of any aspect of the company to which it is assigned.
  • It is intensively maintained. D&B invests more than $1 million every business day in maintenance and enhancements of our database of D-U-N-S Numbered entities.

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