Laureate Education Competition
Now Viewing Laureate Education's competition in: Education and Training Services (primary)
Call Preparation Questions
Customers, Marketing, Pricing, Competition
What is the average cost for instruction? - Average tuition for a year-long CTE certificate program is around $4,000. The cost for non-certificate programs and classes in self-fulfillment can vary considerably.
What financial aid programs does the school offer? - Larger institutions typically offer guaranteed student loans; smaller programs such as arts and sports instruction may discount the program cost.
How does the school attract high school students? - Technical, business, and computer schools often invest in high school recruitment programs using videos, presentations, and referral incentive programs to attract students.
What is the school’s cost variation between online and classroom courses? - Typically, the costs vary little between courses taught online or in a classroom.
What marketing programs does the school use? - Typical marketing programs include career fairs, open houses, print marketing in local newspapers, and brochures.
Does the school advertise on the Internet? - In addition to traditional banner ads, many large CTE schools have a presence on social networking sites such as YouTube and MySpace.
Who are the school’s major competitors? - Depending on the type of instruction, competition can come from free self-education on the Internet, entrance into the workforce directly, or the option to choose a liberal arts program.
Competitive Landscape
Demand for certification classes is driven by employment trends in the medical, high technology, and manufacturing industries. Demand for classes emphasizing self-fulfillment is driven by personal income. The profitability of individual companies depends on maintaining low operating costs and recruiting enough students. Large companies have advantages in marketing and offering a wide range of classes and services. Small companies can compete effectively through personalized service and customized instruction. The industry is highly labor-intensive: average annual revenue per worker is around $80,000.
Business Challenges
CRITICAL ISSUES
Compliance with Government Policies - Educational and training services, particularly certificate-granting programs, are heavily regulated by the US government. Educational policies addressing financial aid programs, classroom funding, accreditation status, and standardized testing can change considerably based on the political climate and philosophy of the legislative and executive branches. Establishing a track record of success can be difficult for career and technical programs in light of this ever-changing regulatory climate.
Dependence on Personal Income - Leisure studies is a $7 billion annual industry that relies on individual desire for self-expression and self-fulfillment. Non-certificate classes such as yoga, calligraphy, and fly fishing depend highly on consumer spending patterns. Economic recessions and periods of high unemployment impact hobby, arts, and sports instruction.
Industries Where Laureate Education Competes
- Education
- Education & Training Services(primary)
- Internet Educational Services
