Land Rover Company Description
Land Rover's been jouncing over rough terrain since 1948, so the current downturn in the automotive industry shouldn't be much of a challenge for the 4x4 manufacturer. Although it's still based in the UK, the company was owned by Ford from 2000 until 2008, when it sold Land Rover and fellow Brit carmaker Jaguar to India-based Tata Motors for about $2.3 billion. (Ford paid $2.7 billion for Land Rover in 2000 and $2.5 billion for Jaguar in 1989.) Models include the Defender, Discovery 3 (marketed as the LR3 in North America), Freelander 2, Range Rover, and Range Rover Sport.
View the Comprehensive Company Description for Land Rover
The Company Description provides a historical perspective of Land Rover's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Land Rover's evolution in the marketplace.
