L'Oréal Company Description
L'Oréal's success is built on a strong foundation. The world's largest beauty products company, it creates makeup, perfume, and hair and skin care items. Its brands include L'Oréal and Maybelline (mass-market), Lancôme (upscale), and Redken and SoftSheen/Carson (retail and salon). L'Oréal, which bought Dallas-based SkinCeuticals, also conducts cosmetology and dermatology research. With about half of its sales generated outside Europe, L'Oréal has focused on acquiring brands in those markets. L'Oréal also owns the UK-based natural cosmetics retailer The Body Shop International, which numbers more than 2,000 stores worldwide. The firm's dermatology branch Galderma is a joint venture between L'Oréal and Nestlé.
View the Comprehensive Company Description for L'Oréal
The Company Description provides a historical perspective of L'Oréal's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of L'Oréal's evolution in the marketplace.
