Kraft International Company Description
"Velveeta" may not translate beyond North America, but Kraft International has plenty of brands that do. As a business segment of the world's #2 food company, Kraft Foods Inc., Kraft International sells food products in some 150 countries worldwide. In addition to many of the same products sold by its sister segment, Kraft North America (Kraft cheeses, Miracle Whip salad dressing, and Tang powdered drink), Kraft International's products include Jacobs and Carte Noire coffees, and Milka and Toblerone candy. Kraft Foods bought Nabisco in 2000 and integrated its international food brands (Oreo, Ritz, and Club Social biscuits) into the Kraft International fold.
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The Company Description provides a historical perspective of Kraft International's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Kraft International's evolution in the marketplace.
