Kraft Foods Company Description
Mac & cheese if you please. Kraft Foods is the US's #1 food company and #2 in the world (behind Nestlé). Its North America unit makes the world's largest cheese brand (Kraft), owns the cookie and cracker business (Nabisco) and makes that slam-dunk favorite, Oreos. Its international business unit offers most of its US brands, plus national favorites. The Oscar Mayer, Kraft, Philadelphia, Maxwell House, Nabisco, Oreo, Jacobs, Milka, and LU brands have revenues of at least $1 billion; more than 50 hit the $100 million mark. Kraft extricated itself from the haze of second-hand tobacco smoke when it was spun off from Altria in 2007. The following year it sold its Post Cereals business to Ralcorp.
View the Comprehensive Company Description for Kraft Foods
The Company Description provides a historical perspective of Kraft Foods's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Kraft Foods's evolution in the marketplace.
