KIT digital Company Description
A talking car won't help your company achieve its online goals, but maybe KIT digital can help. Formerly ROO Group, KIT digital operates an online video platform designed to enable clients to publish, manage, and distribute content for marketing purposes. In its previous incarnation as ROO Group, the company was a syndicator of video-on-demand content for broadcast through the Internet, set top boxes, and wireless devices. In 2008 the firm refocused its operations on interactive marketing, and changed its name to KIT ("Knowledge, Imagination and Technology") digital. The company has not been profitable, however, and its auditors have questioned whether it will be able to stay in business.
View the Comprehensive Company Description for KIT digital
The Company Description provides a historical perspective of KIT digital's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of KIT digital's evolution in the marketplace.
