Keurig, Inc. Company Description
Keurig knows that time is of the essence. It makes a hot beverage system that brews a single cup of coffee or tea in less than a minute. The system uses coffee prepackaged in proprietary "K-cups" designed for use with its machines. More than 40,000 of its brewers are in offices, foodservice locations, and homes. The system was developed in 1998, when the company licensed coffee grower Green Mountain Coffee Roasters to pack its specialty coffees in Keurig's patented K-cup. Other partnerships include coffee roasters Deidrich and Gloria Jean's, Timothy's World Coffee, Van Houtte of Canada, and specialty tea makers Bigelow and Celestial Seasonings. Green Mountain acquired Keurig in mid-2006 for about $104 million.
View the Comprehensive Company Description for Keurig, Inc.
The Company Description provides a historical perspective of Keurig, Inc.'s organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Keurig, Inc.'s evolution in the marketplace.
