Kellogg Company (NYSE: K)

1 Kellogg Sq.
Battle Creek, MI 49016-3599 (Map)
Phone: 269-961-2000
Fax: 269-961-2871
Toll Free: 800-962-1413
http://www.kelloggcompany.com

Hoover's coverage by Barbara Murray

Overview

Kellogg is in a constant battle for the #1 spot in the US cereal market with its main rival, General Mills. (In 2008 both held a 29.8% market share, so we'll call it a tie for now.) Among Kellogg's well-known brands are Frosted Flakes, Corn Pops, and Rice Krispies. And while the company fills many a cereal bowl every morning, it buffs up its bottom line with snacks and cookies (Keebler and Famous Amos), along with convenience foods such as Eggo waffles and Nutri-Grain cereal bars. The private charity the W. K. Kellogg Foundation owns 25% of the company. The George Gund Foundation owns 16%. The Gund family, which sold its coffee business (later Sanka) to Kellogg in 1927, owns 9% of the company.

Sample Overview & History

Key Numbers from Hoover's UK

Key financials for Kellogg Company (NYSE: K)

Company Type Public (NYSE: K)
Fiscal Year-End December
2008 Sales (mil.) £8,854.9
1-Year Sales Growth 8.9%
2008 Net Income (mil.) £792.8
1-Year Net Income Growth 4.1%
2008 Employees 32,400
1-Year Employee Growth 24.6%
Get more Key Numbers
TIP: Understand how a company performs against its industry by reviewing Comparison Data. Column-to-column comparisons to the industry and the market are available with a Hoover's subscription.
TIP: Subscribers have access to detailed financial data (income statement, balance sheet, cash flow) for more than 500,000 public and private companies in the UK.

Key People from Hoover's UK

Key people and executives for Kellogg Company (NYSE: K)

Chairman James M. (Jim) Jenness
(Subscribers see complete biographies -- view sample)

Connect to this executive
President, CEO, and Director A. D. David Mackay
Connect to this executive
EVP, COO, and CFO John A. Bryant
Connect to this executive
TIP: Use Build Executive List to target decision makers by industry, geography, sales, net income, and number of employees.

Top Competitors from Hoover's UK

Top competitors of Kellogg Company (NYSE: K)

There are 24 competitors for Kellogg; see more.
TIP: Analyze the Competitive Landscape to view a head-to-head comparison of a firm's profitability, operations, growth, and valuation versus that of its top three competitors.

Industry Information from Hoover's UK

First Research Industry Profiles Extensive Industry Intelligence

Hoover's Industries

More Industry Information
TIP: Hoover's proprietary industry structure allows you to tell at-a-glance how diversified a company's operations are, and which line of business can be considered a company's primary industry.

Subsidiaries/Affiliates Covered By Hoover's UK

Subsidiaries/affiliates of Kellogg Company (NYSE: K)

TIP: Use subsidiary and affiliate information to determine easy cross-sell and upsell opportunities within an organization or business line. Hoover's subscribers have full access to detailed Family Tree information.

Rankings from Hoover's UK

See how Kellogg Company (NYSE: K) ranks in standard industry listings such as Fortune 500, S&P 500, and Dow Jones

  • #210 in FORTUNE 500
  • S&P 500
  • #351 in FT Global 500
TIP: Hoover's subscribers have access to FT 500 and other rankings that make targeted list building easy.

Subscribers Get More!

Search Hoover's UK

View Hoover's UK Free Content

Buy A Report on Kellogg:

Sample UK Subscriber Content


Bizmology

No Christmas wrapping on toy safety reforms

by Linnea Kirgan, Jan. 2nd, 2008
Read more at Bizmology.com.


Companies That Exceed Expectations

Who's going above and beyond the status quo? Learn more about these groundbreaking companies!

Current Edition: Click Here



Small Business Expert

Presented by Comcast Business Class

Read More from the Current Edition: Performance Reviews

Click Here


Copyright © 2009, Hoover's, Inc., All Rights Reserved. Legal Terms | Privacy Policy