Kellogg Company (NYSE: K)

1 Kellogg Sq.
Battle Creek, MI 49016-3599 (Map)
Phone: 269-961-2000
Fax: 269-961-2871
Toll Free: 800-962-1413
http://www.kelloggcompany.com

Hoover's coverage by Alexandra Biesada

Overview

Location as irony -- Battle Creek, Michigan-based Kellogg Company is in a constant battle for the #1 spot in the US cereal market with its main rival, General Mills. (General Mills' fiscal 2010 sales totaled about $14.8 billion, compared to Kellogg's second place $12.4 billion.) But Kellogg boasts many a familiar brand name, including Kellogg's Corn Flakes, Frosted Flakes, Corn Pops, and Rice Krispies. And while the company fills many a cereal bowl every morning, it puffs up its bottom line with snacks and cookies (Keebler, Cheez-It, and Famous Amos), along with convenience foods such as Eggo waffles and Nutri-Grain and Bear Naked cereal bars. Its products are sold in more than 180 countries worldwide.

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Key Numbers from Hoover's UK

Key financials for Kellogg Company (NYSE: K)

Company Type Public (NYSE: K)
Fiscal Year-End December
2010 Sales (mil.) £8,013.4
1-Year Sales Growth (1.4%)
2010 Net Income (mil.) £806.1
1-Year Net Income Growth 2.9%
2010 Employees 30,600
1-Year Employee Growth (1.0%)
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Key People from Hoover's UK

Key people and executives for Kellogg Company (NYSE: K)

Chairman James M. (Jim) Jenness
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President, CEO, and Director John A. Bryant
VP Corporate Development Michael J. Libbing
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Top Competitors from Hoover's UK

Top competitors of Kellogg Company (NYSE: K)

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Significant Developments

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Industry Information from Hoover's UK

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Subsidiaries/Affiliates Covered By Hoover's UK

Subsidiaries/affiliates of Kellogg Company (NYSE: K)

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Rankings from Hoover's UK

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