Kellogg U.S. Snacks Company Description
Yes, Tony the Tiger ate Ernie the Elf, but Kellogg U.S. Snacks Division is proof that cookies have clout. A division of cereal giant Kellogg, it is the #2 cookie and cracker maker in the nation (behind Kraft's Nabisco). Its Keebler and Sunshine labels include leading products such as Fudge Shoppe cookies, Sandies shortbread cookies, Cheez-It snack crackers, and Ready Crust piecrusts. The division also makes Famous Amos cookies and imports Carr's specialty crackers. It is one of three bakers which supplies the Girl Scouts with their cookies. Beyond cookies and crackers, Kellogg has stocked the division with its newfound cereals-turned-into-snack items including Rice Krispies Treats and Nutri-Grain Bars.
View the Comprehensive Company Description for Kellogg U.S. Snacks
The Company Description provides a historical perspective of Kellogg U.S. Snacks's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Kellogg U.S. Snacks's evolution in the marketplace.
