Just Born Company Description
Just Born gave birth to marshmallow treats for all occasions. The family-owned and -operated company makes the popular Easter candy, Marshmallow Peeps; these little chick-ettes and bunnies appear in Easter baskets everywhere. Peeps come in such colors as blue, lavender, pink, white, green, yellow, and orange. The company makes snowmen, trees, and stars Peeps for winter holidays; cats, ghosts, and pumpkins for Halloween; and hearts for Valentine's Day. And not forgetting dieting Peep lovers, sugar-free versions of its little critters are available. Moviegoers will recognize the company's Hot Tamales and Mike and Ike brands. Other candy treats include Just Born Jelly Beans, Teanee Beanee Gourmet jelly beans, and Peanut Chews.
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The Company Description provides a historical perspective of Just Born's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Just Born's evolution in the marketplace.
