Jones Soda Company Description
There's nothing average about Jones Soda. The company manufactures brightly colored beverages with wacky flavors like Fufu Berry and Blue Bubble Gum. Seasonal offerings include Turkey and Gravy for Thanksgiving and Chocolate Fudge for Valentine's Day. It regularly discontinues flavors and adds new ones. Jones, which distributes its drinks through retailers such as Barnes & Noble cafés and Starbucks, also customizes its beverage labels with photos submitted by customers. The company sells a line of noncarbonated beverages (Jones Naturals), with added ginseng, zinc, and other ingredients, and citrus-flavored energy drinks under the Jones Energy and WhoopAss labels, and bottled tea (Jones Organics).
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The Company Description provides a historical perspective of Jones Soda's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Jones Soda's evolution in the marketplace.
