Intelligence Group Company Description
The Intelligence Group, which does business as Youth Intelligence, is a marketing research and consulting company that tracks and forecasts the behavior of consumers ages 8 to 39. It operates as an autonomous unit within Creative Artists Agency (CAA), working with the CAA Marketing division. Clients have included Cosmopolitan, Microsoft, Motorola, and L'Oréal. The company runs a Web site called Trend Central, which spotlights new style, technology, lifestyle, and entertainment trends. Other groups that the company tracks are college students, new parents, Latino youth, and urban youth.
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The Company Description provides a historical perspective of Intelligence Group's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Intelligence Group's evolution in the marketplace.
