Information Resources Company Description
When products fly off the shelves, Information Resources, Inc. (IRI) is watching -- and counting. One of the world's leading market research firms, IRI provides sales data for consumer packaged goods gathered from checkout scanners at more than 35,000 locations (excluding Wal-Mart, which doesn't release data). The company sells the data through subscriptions to its InfoScan service, which offers access to the data as well as analytical software tools. In addition to checkout scanner data, IRI gathers information via consumer panels and offers test marketing services. The company is owned by holding company Symphony Technology Group.
View the Comprehensive Company Description for Information Resources
The Company Description provides a historical perspective of Information Resources's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Information Resources's evolution in the marketplace.
