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Hoover's Directories > Industry Overviews > Toy & Game Manufacturing

Toy & Game Manufacturing

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Industry Description

The US toy manufacturing industry includes about 700 companies and has annual revenue of $20 billion. Almost all manufacturing is conducted in overseas factories, primarily in China. Major companies include Mattel, Hasbro, and MGA Entertainment, as well as gaming hardware divisions of Microsoft, Nintendo, and Sony. The industry is highly concentrated: the top 50 companies generate about 75 percent of revenue.

SIC: 3944, 3942
NAICS: 339931, 339932
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Top 5 Companies

CompanySalesLocation
Shenzhen Jinfeng Huangrongsha Metal Arts & Crafts Co., Ltd.6,835.00MShenzhen, China
Mattel, Inc.6,266.00MEl Segundo, CA
Namco Bandai Holdings Inc.4,756.55MTokyo, Japan
Hasbro, Inc.4,285.59MPawtucket, RI
LEGO System A/S2,272.69MBillund, Denmark
Bullet - Yellow Arrow Box There are 51,851 companies in this industry. To view all of them, register now.

Industry Indicator

US manufacturers' shipments of miscellaneous durable goods, an indicator of demand for toys, rose 7.4 percent in the first eleven months of 2011 compared to the same period in 2010.
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Quarterly Industry Update

EU Toy Sales Growing - Europe's toy market remained strong through the late 2000s economic crisis and expanded in 2011. Sales in two of the largest European markets, Germany and...
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