Toy & Game Manufacturing
Industry Description
The US toy manufacturing industry includes about 700 companies and has annual revenue of $20 billion. Almost all manufacturing is conducted in overseas factories, primarily in China. Major companies include Mattel, Hasbro, and MGA Entertainment, as well as gaming hardware divisions of Microsoft, Nintendo, and Sony. The industry is highly concentrated: the top 50 companies generate about 75 percent of revenue.
SIC: 3944, 3942
NAICS: 339931, 339932
NAICS: 339931, 339932
To get access to the full industry record, register now.
Top 5 Companies
| Company | Sales | Location |
|---|---|---|
| Shenzhen Jinfeng Huangrongsha Metal Arts & Crafts Co., Ltd. | 6,835.00M | Shenzhen, China |
| Mattel, Inc. | 6,266.00M | El Segundo, CA |
| Namco Bandai Holdings Inc. | 4,756.55M | Tokyo, Japan |
| Hasbro, Inc. | 4,285.59M | Pawtucket, RI |
| LEGO System A/S | 2,272.69M | Billund, Denmark |
Trends
Low Wholesale Toy Prices - The highly competitive nature of the toy industry has...
Industry Indicator
US manufacturers' shipments of miscellaneous durable goods, an indicator of demand for toys, rose 7.4 percent in the first eleven months of 2011 compared to the same period in 2010.
Quarterly Industry Update
EU Toy Sales Growing - Europe's toy market remained strong through the late 2000s economic crisis and expanded in 2011. Sales in two of the largest European markets, Germany and...


