Talent & Modeling Agencies
Competitive Landscape
Demand is driven by the performing arts, sports entertainment, and advertising industries. The profitability of individual agencies depends on the success of agents' talent in winning auditions, leading to a steady stream of contracts. Large agencies have advantages in relationships with major studios, fashion designers, and cosmetic companies. Small agencies can compete successfully by specializing in a particular medium or location and developing niche customer relationships.
Opportunities
Social Media Exposure - Social media platforms such as YouTube and Facebook are becoming popular new tools in the search for talent. Although some celebrities have been discovered after...
Business Challenges
Agent Defections - Most entertainment talent is loyal to their talent agent; agents who leave one firm for another often take their clients with them, causing negative publicity...