Sporting Goods Manufacturing
Competitive Landscape
The primary demand drivers for sporting goods are consumer income and demographic trends. The profitability of individual companies is determined by efficient manufacturing and effective marketing. Large companies enjoy advantages in economies of scale and brand recognition, and often offer a wide range of products. Small companies can compete effectively by offering specialized or unique products that interest enthusiasts.
Opportunities
Emerging Markets - As more people in developing nations such as China and India enter the middle class, demand for sporting goods is likely to increase. Some sporting...
Business Challenges
Dependence on Discretionary Spending - The sporting goods industry relies heavily on consumer disposable income. The industry depends on the general health of the US economy and the economies of...