Sign Manufacturing
Competitive Landscape
Demand for signs is driven by many factors, including federal, state, and municipal spending on transit infrastructure; the rate of new nonresidential construction; and advertising spending. The profitability of individual companies depends on quality of workmanship and materials, customer service, and price. Large companies have advantages in purchasing power for raw materials, and can more easily service national accounts. Small companies can compete effectively through offering more personalized service.
Opportunities
Digital Signage Integration - Digital signs are increasingly being integrated with other media including Internet, point-of-purchase displays, mobile devices, static signage, and television. The content model for digital signage...
Business Challenges
Dependence on Corporate Profits - The industry depends on the health of the overall US economy, particularly corporate profits. New sign sales often rely on expansion by existing businesses and...