Sales Promotion Services
Industry Description
The US sales promotion services industry includes about 8,000 companies with combined annual revenue of about $12 billion. Major companies include subsidiaries of large marketing firms such as Carlson Marketing and subsidiaries of major advertising agencies such as Omnicom and WPP. The industry is fragmented: the top 50 companies account for less than 30 percent of industry revenue.
SIC: 5199
NAICS: 541890
NAICS: 541890
Related Industries:
Advertising & Marketing Services, Direct Marketing Services, Market Research & Polling Services, Apparel Manufacturing, Internet & Mail-Order Retail, Telephone Call CentersTo get access to the full industry record, register now.
Top 5 Companies
| Company | Sales | Location |
|---|---|---|
| Groupe Aeroplan Inc. | 2,053.39M | Montreal, QC |
| Advantage Sales and Marketing, LLC | 1,798.10M | Irvine, CA |
| Acosta, Inc. | 1,539.50M | Jacksonville, FL |
| Affinion Group Holdings, Inc. | 1,376.90M | Stamford, CT |
| Maritz Holdings Inc. | 1,158.25M | Fenton, MO |
There are 8,128 companies in this industry. To view all of them, register now.Trends
Growth Through Acquisitions - Large sales promotion services companies have grown through acquisitions,...
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Total US consumer spending, a driver of sales promotion spending, rose 2.5 percent, primarily from nondurable goods expenditures, in November 2011 compared to the same month in 2010.
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Government to Reduce Promotional Product Spending - Facing federal spending cuts, the US sales promotion industry is trying to prove its effectiveness, according to Promotional Products Business. President Obama recently instructed federal...
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