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Hoover's Directories > Industry Overviews > Radio Broadcasting & Programming

Radio Broadcasting & Programming

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Industry Description

The US radio broadcasting and programming industry includes about 4,000 companies with combined annual revenue of about $16 billion. Major companies include CBS Radio, Clear Channel Communications, Cumulus Media, Entercom Communications, and Sirius XM Radio. The industry is concentrated: the 50 largest companies account for about 75 percent of revenue.

SIC: 4832
NAICS: 515111, 515112
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Top 5 Companies

CompanySalesLocation
NEWS CORPORATION32,996.00MSurry Hills, Nsw
Gh Giga Hertz HB5,461.76M
RETI TELEVISIVE ITALIANE SPA3,743.46MCologno Monzese, Mi
DMG RADIO (COASTAL) PTY LTD3,624.33MAdelaide, Sa
SIRIUS XM Radio Inc.3,014.52MNew York, NY
Bullet - Yellow Arrow Box There are 41,916 companies in this industry. To view all of them, register now.

Industry Indicator

US corporate profits, an indicator of corporate demand for radio advertising, rose 7.9 percent in the third quarter of 2011 compared to the same period in 2010.
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Quarterly Industry Update

Radio Dominates In-Car Media - Broadcast radio reigned as the dominant media for in-car listening in 2011, according to Arbitron. AM/FM radio accounted for 84 percent of media used in...
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