Opticians
Competitive Landscape
Demand is driven by demographics, fashion, and changing healthcare practices. Most important is the aging of the US population, which is increasing demand for eye exams and glasses. Large retailers enjoy economies of scale in purchasing and can offer a wider range of product styles. Small retailers can often compete successfully with large chains by offering convenient locations, specialized products, or superior service. Eyeglass purchases are mildly cyclical with the economy, as many consumers view extra glasses as an expense that can be deferred. The industry is labor-intensive: average annual revenue per employee is about $125,000.
Opportunities
Boutique Services - Some opticians are moving into high-end services to differentiate themselves from mass-market and Internet stores. For example, providing specialty lab services to create one-of-a-kind eyewear...
Business Challenges
Insurance and Vision Plans - Opticians usually participate in one or more vision plans, which give customers discounts on frames and glasses. Some large chains manage their own vision plans.