Market Research & Polling Services
Industry Description
The US market research services industry includes about 4,800 companies with combined annual revenue of about $16 billion. Major companies include Forrester Research, Gartner, IMS Health, SymphonyIRI, and Westat. The industry is concentrated: the top 50 companies generate about 55 percent of industry revenue.
SIC: 8732
NAICS: 541910
NAICS: 541910
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Top 5 Companies
| Company | Sales | Location |
|---|---|---|
| Nielsen Holdings B.V. | 5,126.00M | Diemen, The Netherlands |
| TNC (US) HOLDINGS, INC. | 3,366.80M | New York, NY |
| IMS Health Incorporated | 2,189.75M | Danbury, CT |
| Acnielsen Corporation | 1,772.50M | New York, NY |
| GfK SE | 1,715.08M | Nuremberg, Germany |
There are 41,221 companies in this industry. To view all of them, register now.Trends
Increased Productivity - Technology has allowed market research firms to improve revenue...
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Total US consumer spending, a driver of market research spending, rose 2.5 percent, primarily from nondurable goods expenditures, in November 2011 compared to the same month in 2010.
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Market Research Spending Increases - US spending on market research grew by 4.8 percent in 2010 year-over-year, a good sign after a 3.5 percent drop in 2009, according to data...
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