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Hoover's Directories > Industry Overviews > Electronic Toys & Games Manufacturing

Electronic Toys & Games Manufacturing

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Industry Description

The US electronic toys and games manufacturing industry includes a small number of companies with combined annual revenue of about $8 billion. Major companies include systems makers Microsoft, Nintendo, and Sony, as well as peripheral providers such as Logitech and Mad Catz. The industry is highly concentrated: the top three companies account for the majority of revenues.

SIC: 3944
NAICS: 339932
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Top 5 Companies

CompanySalesLocation
Mad Catz Interactive, Inc.183.97MToronto, ON
Bullet - Yellow Arrow Box There are 1 companies in this industry. To view all of them, register now.

Industry Indicator

US manufacturers' shipments of miscellaneous durable goods, an indicator of demand for electronic gaming products, rose 7.4 percent in the first eleven months of 2011 compared to the same period in 2010.
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Quarterly Industry Update

Expanded TV Content on Xbox  - Microsoft, a leading maker of video game systems, struck a content partnership in October 2011 to distribute live TV programming through its Xbox LIVE service.
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