Directory & Mailing List Publishers
Competitive Landscape
Demand for directories is driven by local population growth and local ad spending; demand for mailing lists is driven by corporate profits and spending on marketing. The profitability of individual companies depends on efficient operations and new customers. Large companies have advantages in supplier negotiations and in serving multiple markets; small companies compete by targeting niche or specialized markets. The industry is capital-intensive: average annual revenue per worker for a typical company is about $400,000.
Opportunities
Internet Yellow Pages - Searching for local business information is shifting from printed directories to online tools. Internet Yellow Pages revenues as a percentage of total Yellow Pages revenues...
Business Challenges
Dependence on Local Business, Corporate Profits - Yellow Pages advertising is a function of local business ad expenditures. Mailing list sales depend on direct marketing spending by companies, which can vary with...