Direct Marketing Services
Industry Description
The US direct marketing services industry includes about 3,500 companies with combined annual revenue of about $10 billion. Major companies include Harte-Hanks, Valassis Communications, and Vertis. The industry is fragmented: the 50 largest firms account for about 45 percent of revenue.
SIC: 7331
NAICS: 541860
NAICS: 541860
Related Industries:
Advertising & Marketing Services, Market Research & Polling Services, Commercial Printing, Internet & Mail-Order Retail, Graphic Design Services, Telephone Call CentersTo get access to the full industry record, register now.
Top 5 Companies
| Company | Sales | Location |
|---|---|---|
| NINTENDO OF EUROPE | 4,596.47M | Vimercate, Mi |
| Teleperformance | 2,739.95M | Paris, France |
| Valassis Communications, Inc. | 2,333.51M | Livonia, MI |
| Convergys Corporation | 2,262.00M | Cincinnati, OH |
| Vertis, Inc. | 1,323.88M | Baltimore, MD |
There are 15,530 companies in this industry. To view all of them, register now.Trends
Multichannel Marketing - Marketers increasingly are using multiple channels to direct their...
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US corporate profits, an indicator of corporate demand for direct marketing services, rose 7.9 percent in the third quarter of 2011 compared to the same period in 2010.
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Growth Seen in Mobile Paid Search Marketing - Paid search marketing services targeting mobile device users, which competes with traditional direct marketing services, could represent more than a fifth of all online paid...
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