Direct Marketing Services
Industry Description
The US direct marketing services industry includes about 3,500 companies with combined annual revenue of about $10 billion. Major companies include Harte-Hanks, Valassis Communications, and Vertis. The industry is fragmented: the 50 largest firms account for about 45 percent of revenue.
SIC: 7331
NAICS: 541860
NAICS: 541860
Related Industries:
Advertising & Marketing Services, Market Research & Polling Services, Commercial Printing, Internet & Mail-Order Retail, Graphic Design Services, Telephone Call CentersTo get access to the full industry record, register now.
Top 5 Companies
| Company | Sales | Location |
|---|---|---|
| NINTENDO OF EUROPE | 4,596.47M | Vimercate, Mi |
| Teleperformance | 2,855.73M | Paris, France |
| Valassis Communications, Inc. | 2,235.96M | Livonia, MI |
| Vertis, Inc. | 1,323.88M | Baltimore, MD |
| COMMUNICATION SERVICES AUSTRALIA PTY LIMITED | 1,207.01M | West End, Qld |
There are 14,450 companies in this industry. To view all of them, register now.Trends
Multichannel Marketing - Marketers increasingly are using multiple channels to direct their...
To read the full description, register now.Industry Indicator
US corporate profits, an indicator of corporate demand for direct marketing services, rose 7.0 percent in the fourth quarter of 2011 compared to the same period in 2010.
To read the industry indicator, register now.Quarterly Industry Update
USPS Mail Volume Declines - The volume of mail handled by the US Postal Service, an indicator of demand for postal services that can affect postal rates, declined 6 percent...
To read the full industry update, register now.