Direct Marketing Services
Competitive Landscape
Demand is driven by economic activity and corporate profits. The profitability of individual companies depends on their targeting services, creative skills, and marketing ability. Large companies have advantages in economies of scale in database analytics, marketing, and automated operations, which allow them to compete more aggressively on price. Small companies can compete effectively by specializing in a particular industry, geographic market, or service type.
Opportunities
Mobile Marketing Channels - While direct mail remains the largest channel for direct marketing, marketers search for new ways to effectively reach target audiences. Online direct marketing is emerging...
Business Challenges
Dependence on US Economy - Spending on direct marketing is highly sensitive to the financial health of the US economy. Marketing spending is often viewed as a discretionary expense that...