Digital Advertising Services
Industry Description
In the US, about 35,000 companies offer digital advertising services; this segment of the advertising and marketing industry generates about $25 billion in annual revenue, according to media investment management firm GroupM. Major companies include digital units of big firms such as Interpublic, Omnicom, and the US operations of Publicis and WPP, as well as smaller specialist firms. Revenue comes primarily from clients seeking advertising services in online and mobile environments.
SIC: 7311
NAICS: 541810
NAICS: 541810
Related Industries:
Business Services Sector, Advertising & Marketing Services, Direct Marketing Services, Market Research & Polling Services, Sales Promotion Services, Business & Professional Associations, Professional Services SectorTo get access to the full industry record, register now.
Top 5 Companies
| Company | Sales | Location |
|---|---|---|
| Millennial Media, Inc. | 103.68M | Baltimore, MD |
| Local.com Corporation | 78.76M | Irvine, CA |
| AdChina Ltd. | 50.67M | Shanghai, China |
| Atrinsic, Inc. | 40.03M | New York, NY |
| iCrossing, Inc. | 32.40M | Scottsdale, AZ |
There are 10 companies in this industry. To view all of them, register now.Trends
Scaling Content - As digital content providers wrestle over market share, advertisers...
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Total US consumer spending, a driver for advertising spending, rose 2.1 percent, primarily from nondurable goods expenditures, in March 2012 compared to the same month in 2011.
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