Cookie & Cracker Manufacturing
Competitive Landscape
Demand is driven by population growth, consumer tastes, and health considerations. The profitability of individual companies depends on efficient operations, effective marketing, and a strong sales force. Large companies have advantages in purchasing, distribution, and marketing. Small operations can compete effectively by manufacturing allergen- and sugar-free products, high-end cookies and crackers, or products containing unusual ingredients.
Opportunities
Gluten-, Allergen-Free Products - Demand for gluten-free cookies and crackers is growing, fueled by more diagnoses of celiac disease. Celiac disease sufferers can't eat items containing wheat gluten, an...
Business Challenges
Highly Competitive Industry - The cookie and cracker industry competes with a number of other impulse purchases and snacking options, including potato chips, nuts, energy bars, in-store bakery items,...