Computer Software
Competitive Landscape
The US economy heavily influences business spending for software products. The success of programming companies depends heavily on strong technical expertise. The success of packaged-software companies depends on technical expertise and good marketing. Small software companies compete mainly by developing packaged products in small niches or producing custom products for individuals. Many small companies form alliances with larger ones to market their products.
Opportunities
Cloud Computing - As networking speeds have improved and server and storage systems have dropped in price, "cloud computing" has become a viable option for many applications and...
Business Challenges
Demand Tied to Computer Sales - Demand for specific types of software depends on different end-user trends, but overall demand follows corporate and consumer spending on computers. Recessionary trends such as...