Computer Peripheral Equipment Manufacturing
Competitive Landscape
Demand is driven by consumer and government spending, as well as capital spending by businesses. The profitability of individual companies depends on technological innovation, anticipating customer requirements, and delivering consistent product quality. Large companies compete by staffing large, international direct sales forces, and their ability to form strategic alliances with large original equipment manufacturers (OEMs) and major distributors. Small companies can compete effectively by developing innovative technologies.
Opportunities
Expansion in Underdeveloped Markets - Companies with an international presence are increasingly targeting what they consider "underdeveloped" markets for new revenue growth. Countries such as India and China, and regions...
Business Challenges
Rapidly Changing Technology - The industry is characterized by rapid shifts in technology. The life cycle of new products can be very short, and existing products are continually updated...