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Hoover's Directories > Industry Overviews > Breakfast Cereal Manufacturing

Breakfast Cereal Manufacturing

  • Overview
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Industry Description

The US breakfast cereal manufacturing industry includes about 30 companies with combined annual revenue of about $12 billion. Major companies include Kellogg, General Mills, Post (part of Ralcorp Holdings); and Quaker (owned by PepsiCo). The industry is highly concentrated: the top four companies account for 80 percent of revenue.

SIC: 2043
NAICS: 311230
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Top 5 Companies

CompanySalesLocation
UNCLE TOBYS FOODS PTY LIMITED28,675.71MRhodes, Nsw
General Mills, Inc.14,880.20MMinneapolis, MN
Kellogg Company13,198.00MBattle Creek, MI
Ralcorp Holdings, Inc.4,741.00MSt. Louis, MO
Nissin Food Products Co., Ltd. 4,524.30MOsaka, Japan
Bullet - Yellow Arrow Box There are 2,011 companies in this industry. To view all of them, register now.

Industry Indicator

The consumer price index for food, an indicator of breakfast cereal product values, rose 4.7 percent in December 2011 compared to the same month in 2010.
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Quarterly Industry Update

Rising Grain Costs Put Pressure on Cereal Prices - US manufacturers may raise prices for cereal as commodity prices increase. The price manufacturers pay for corn, rice, and oats increased about 25, 10, and...
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