Advertising & Marketing Services
Industry Description
The US advertising and marketing services industry includes about 37,000 companies with combined annual revenue of about $88 billion. Major companies include Interpublic, Omnicom, Valassis Communications, and the US operations of Publicis and WPP. The industry is fragmented: the top 50 companies generate about one-third of revenue.
SIC: 8742, 7311, 7312, 7313, 8743, 5199, 7331, 7319
NAICS: 541613, 541810, 541820, 541830, 541840, 541850, 541860, 541890, 541870
NAICS: 541613, 541810, 541820, 541830, 541840, 541850, 541860, 541890, 541870
Related Industries:
Business Services Sector, Direct Marketing Services, Market Research & Polling Services, Public Relations Services, Sales Promotion Services, Talent & Modeling Agencies, Trade Show & Event Planning Services, Commercial Printing, Consulting Services, Photographic Services, Motion Picture Production & Distribution, Directory & Mailing List Publishers, Newspaper Publishers, Magazine Publishers, Radio Broadcasting & Programming, TV Broadcast & Cable Networks, TV Program Production & Distribution, Business & Professional Associations, Graphic Design Services, Internet Publishing, Broadcasting & Search Portals, Professional Services Sector, Sign Manufacturing, Telephone Call CentersTo get access to the full industry record, register now.
Top 5 Companies
| Company | Sales | Location |
|---|---|---|
| WPP plc | 15,882.55M | Dublin, Ireland |
| Omnicom Group Inc. | 13,872.50M | New York, NY |
| Hakuhodo DY Holdings Inc. | 11,300.46M | Tokyo, Japan |
| JACOR BROADCASTING OF COLORADO INC | 8,000.00M | Denver, CO |
| Publicis Groupe S.A. | 7,811.47M | Paris, France |
There are 212,009 companies in this industry. To view all of them, register now.Trends
Consolidation - To provide a complete range of services to customers,...
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Total US consumer spending, a driver for advertising and marketing spending, rose 2.1 percent, primarily from nondurable goods expenditures, in March 2012 compared to the same month in 2011.
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Gaming Ads on the Rise - More advertisers are taking advantage of the growing popularity of gamification, which incorporates the concepts of games into content, according to AdAge. Advertising in gamification...
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