Vitamin, Nutritional Supplement & Other Health-Related Product Manufacturing Industry
Insights from D&B Hoovers

Industry Overview


Companies in this industry develop and manufacture vitamins, nutritional supplements, herbal remedies, and other natural health products. Major companies include Herbalife, Nature's Sunshine, Nature's Bounty (formerly NBTY), and USANA (based in the US), as well as Arkopharma (France), Nelsons (UK), and Tongrentang (China).

Competitive Landscape

Demand for vitamins and nutritional supplements is driven by demographics, acceptance of natural medicines, and the desire to maintain long-term health. The profitability of individual companies depends on the ability to develop superior products. Large companies benefit from economies of scale of manufacturing, research, and marketing. Small companies can compete effectively by specializing in niche nutritional products, or through advanced product development efforts. The US industry is highly concentrated: the top 50 companies account for more than 80% of revenue.

Products, Operations & Technology

Medicines made from botanical substances, as well as from organic and inorganic chemicals, are included in the industry. Vitamins are used to maintain or improve overall health and reduce the risk of chronic disease, both in humans and in animals, by supplementing the diet. Nutritional and herbal supplements can target specific health issues such as weight management, heart health, and sports performance.

Geographic Segmentation

See where the Vitamin, Nutritional Supplement & Other Health-Related Product Manufacturing industry is concentrated geographically and research companies by financials and key corporate data.

Try D&B Hoovers for Free

See how easy it is to find qualified sales leads that align to your target markets and be better prepared to engage with decision makers so you can win their business every time with the new D&B Hoovers.Get a Free Trial
Start Live ChatChat

*Required Fields

FREE Alerts to Changes in Your D&B® Credit Scores!* Sign Up. Get CreditSignal® for FREE!*
Try D&B Credit FREE for 30 Days! Get Started. Try D&B Credit FREE for 30 Days