Vegetable and Melon Farming Industry Overview

Excerpt from Vegetable and Melon Farming Report

Companies in this industry produce vegetable and melon crops, seeds, and bedding plants. Major companies include Bolthouse Farms, Chaoda Modern Agriculture, Chiquita, Dole Food, Fresh Del Monte Produce, and Mastronardi Produce.

Competitive Landscape

Demand is driven by population growth, consumer interest in healthy eating, and government programs promoting fresh produce. The profitability of individual companies depends on maximizing crop yield and minimizing loss from disease, insects, or unfavorable weather. Large companies have advantages in diversified crop production and access to labor. Small companies can compete effectively by specializing in organic, heirloom, or specialty crops. The industry is concentrated: the top 10 percent of farms generate almost 90 percent of industry revenue.

Products, Operations & Technology

Major products include potatoes (about 25 percent of revenue), lettuce (about 15 percent), and tomatoes (about 15 percent).