| SIC Codes: | 7812 7822 |
| NAICS Codes: | 512110 512120 |
Companies in this industry are primarily engaged in producing, or producing and distributing motion pictures, videos, television programs, or television commercials. Major companies are NBCUniversal, CBS Television Studios, Disney/ABC, Twentieth Century Fox Television, Warner Bros Television Group, and Sony Pictures Television.
Consumer leisure activity and the general economy drive demand. The profitability of individual companies depends on the marketability of products, mainly their potential to attract advertising revenue for TV networks. Large companies have advantages in financing, distribution, on-staff creative and technical talent, and multiple-year contracts with key performers and directors of popular programs. Small companies can compete successfully by focusing on special topics, niche audiences, or non-mainstream TV channels. TV program production and distribution is part of the motion picture production and distribution industry, which is highly concentrated: the 50 largest companies account for about 80 percent of industry revenue.
Major products and services are the production and distribution of TV programs, commercials, and related products, like DVDs. Program production types (genres) include TV movies; dramas; situational comedies (sitcoms); reality, game, and talk shows; and documentaries, children’s, art, sports, and news programs. Most programs are scripted, though some genres are largely unscripted, including talk and reality shows. First-run programs typically earn less than subsequent releases for reruns (“repeats”); long off-network runs (syndication); and other media like DVD.
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