Trade Show & Event Planning Services Report Summary

SIC Codes: 7389
NAICS Codes: 561920

Chapters Include

  • Industry Overview
  • Quarterly Industry Update
  • Business Challenges
  • Trends and Opportunities
  • Call Preparation Questions
  • Financial Information
  • Industry Forecast
  • Website and Media Links
  • Glossary of Acronyms

Trade Show & Event Planning Services Industry Overview

Excerpt from Trade Show & Event Planning Services Report

Companies in this industry organize, manage, operate, and promote trade shows, conventions, conferences, and meetings. Major companies include Freeman and Viad (both based in the US), along with ITE Group, Reed Exhibitions, and UBM (all based in the UK), and GL events (France).

Competitive Landscape

Demand is driven by overall economic activity and corporate profits. The profitability of individual companies depends on managing costs, marketing shows effectively, and retaining key staff members. Large companies have advantages of multiple locations and economies of scale in negotiating labor, transportation, and supply contracts. Small companies compete successfully by delivering superior customer service that drives repeat business. The US industry is fragmented: the top 50 companies generate slightly less than 50% of revenue.

Products, Operations & Technology

Events typically include presentations and workshops; an exhibition area for vendors to promote their products and services; and entertainment activities, such as meals, receptions, and local sightseeing tours. In addition to planning and staging events, some companies also design, build, ship, and set up trade show booths for individual exhibitors.

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