| SIC Codes: | 7389 |
| NAICS Codes: | 711410 |
Companies in this industry represent or manage creative and performing artists, athletes, entertainers, models, and other public figures. Major companies include Brillstein Entertainment, Creative Artists Agency (CAA), International Creative Management (ICM), IMG Worldwide, Wilhelmina International, and William Morris Endeavor Entertainment.
Demand is driven by spending on talent in the performing arts, sports, and advertising industries. The profitability of individual agencies depends on the success of agents' talent in winning auditions, leading to a steady stream of contracts. Large agencies have advantages in relationships with major studios, fashion designers, and cosmetic companies. Small agencies can compete successfully by specializing in a particular medium or location and developing niche customer relationships. The industry is fragmented: the top 50 companies account for less than 45 percent of industry revenue.
Major services are finding auditions for clients and negotiating contracts. Additional services include finding photographers, arranging acting teachers, satisfying other support needs, and securing endorsement deals.
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