| SIC Codes: | 5941 |
| NAICS Codes: | 451110 |
Companies in this industry operate physical retail stores specializing in sporting goods, athletic and fitness wear, fitness equipment, and related products. Major companies include Big 5, Cabela's, Dick's Sporting Goods, Hibbett Sports, REI, and The Sports Authority.
Demand is driven by population demographics and consumer income. The profitability of individual companies depends on merchandising and marketing skills. Large chains have an advantage in stocking a wide variety of goods. Small companies and specialty retailers can compete successfully by carrying a deeper product line in specialized sports, hiring highly experienced staff, offering repair services, or by serving a local market. The industry is concentrated: the 50 largest companies account for about 55 percent of revenue.
Sports equipment accounts for 65 percent of industry revenue; clothing, 20 percent; and footwear, 10 percent. Major equipment categories include exercise, hunting and firearms, golf, fishing, and camping.
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