Sporting Goods Manufacturing Industry Overview

Excerpt from Sporting Goods Manufacturing Report

Companies in this industry manufacture sporting and athletic goods, including sports and fitness equipment. Major companies include Amer Sports (headquartered in Finland), Callaway Golf (US), DECATHLON (France), Easton-Bell (US), and Mizuno (Japan).

Competitive Landscape

The primary demand drivers for sporting goods are consumer income and demographic trends. The profitability of individual companies is determined by efficient manufacturing and effective marketing. Large companies enjoy advantages in economies of scale and brand recognition, and often offer a wide range of products. Small companies can compete effectively by offering specialized or unique products that interest enthusiasts. The industry is concentrated: the 50 largest companies account for about 70 percent of industry revenue.

Products, Operations & Technology

Major products include sports equipment (excluding apparel and footwear) used to play baseball, basketball, bowling, football, golf, hockey, pool, tennis, and other sports; gym, exercise, and playground equipment; and fishing tackle. General sporting and athletic goods used to play racket and team sports account for about 30 percent of industry revenue; golf equipment accounts for about 30 percent of the market, and gym and exercise equipment for about 20 percent.