Companies in this industry provide specialized motion picture or video post-production services, such as editing, film/tape transfers, subtitling, credits, closed captioning, and animation and special effects. Major companies include Deluxe Entertainment Services Group, Disney's Industrial Light & Magic, and Rhythm & Hues (all based in the US), as well as Animal Logic (Australia), Cinesite (the UK), Reliance MediaWorks (India), Sony Pictures Imageworks (Canada), and Technicolor (France).
Demand is driven by the film and video industry, which depends on consumer spending and leisure time. The profitability of individual companies depends on creative and technical expertise, accurate bidding, and a steady volume of work. Large companies have advantages in breadth of services and timely delivery of complex projects. Small companies can compete effectively by providing specialized services and focusing on local markets and lower-cost projects.
Products, Operations & Technology
Major services include video editing (about 34% of sales), visual effects (28%), sound editing and design (8%), and animation (5%). Other services include film/tape transfers, subtitling, credits, captioning, and special effects. In contrast to special effects (also known as practical effects), which are recorded by a camera and achieved through make-up, prosthetics, or other physical materials, visual effects (VFX) are completed in post-production, through digital manipulation via a computer.