|SIC Codes:||2068 2052|
|NAICS Codes:||311911 311919|
Companies in this industry make snack foods such as nuts, chips, and popcorn, as well as peanut butter. Major companies include Diamond Foods, Frito-Lay, Mondelez International, and Snyder's-Lance (all based in the US), as well as Calbee Foods (Japan); Nongshim (South Korea); and United Biscuits (UK).
Demand is driven by consumer tastes and health considerations. The profitability of individual companies depends on efficient operations, effective marketing, and a strong sales force. Large companies have advantages in raw material purchasing, manufacturing efficiencies, distribution, and marketing budgets. Small operations can compete effectively by self-distributing products, selling online, or marketing snacks as gift items. The US industry is highly concentrated: the top 50 companies account for 90 percent of industry revenue.
Major products are potato chips (about 25 percent of industry revenue); roasted nuts and seeds (25 percent); and corn chips, including tortilla chips (20 percent). Other products include canned nuts, peanut butter, popcorn, hard pretzels, and other chips. Salty snack foods are found in most American households. More than half of Americans eat snacks two to three times per day, according to NPD Group. Potato chips are the most popular snack in North America, followed by tortilla chips, snack bars, and extruded (puffed) snacks, according to Euromonitor.Buy Now