Seasoning & Dressing Manufacturing Industry Overview

Excerpt from Seasoning & Dressing Manufacturing Report

The seasoning and dressing manufacturing industry includes companies that make spices, dry gravy mixes, seasoning mixes, salad dressings, sauces, and natural extracts. Major companies include US-based Heinz, Kraft, and McCormick; Ajinomoto and Kikkoman (headquartered in Japan); Givaudan (Switzerland); Kerry Group (Ireland); and Unilever (the Netherlands).

Competitive Landscape

Demand is driven by consumer tastes and health considerations. The profitability of individual companies depends on efficient operations, effective marketing, and a strong sales force. Large companies have advantages in purchasing, distribution, and marketing. Small operations can compete effectively by manufacturing exotic sauces, sourcing and selling rare herbs, or formulating custom spice blends, extracts, and mixes. The industry is concentrated: the top 50 companies account for more than 70 percent of industry revenue.

Products, Operations & Technology

Major products include non-tomato-based prepared sauces (about 20 percent of revenue); dry food mixes and seasonings (20 percent); flavoring extracts (15 percent); and pourable salad dressings (10 percent). Other products include mayonnaise, mustard, vinegar, cider, salt, and pepper.