Recreational Vehicle Parks Industry Overview

Excerpt from Recreational Vehicle Parks Report

Companies in this industry operate facilities to accommodate campers using tents, travel trailers, and recreational vehicles (RVs). Major companies include Kampgrounds of America (KOA) and Thousand Trails (both based in the US), as well as Park Resorts (UK).

Competitive Landscape

Demand is driven by personal income and tourist travel. The profitability of individual campgrounds depends on site occupancy rate and effective marketing. Large campgrounds have advantages in diversity of site offerings and amenities. Small campgrounds can compete effectively by marketing to their target demographic and by obtaining desirable locations. The US RV parks and campgrounds industry is highly fragmented: the 50 largest companies account for about 25 percent of industry revenue.

Products, Operations & Technology

Major services are campground rentals (75 percent of industry revenue) and groceries and meals (10 percent). Other revenue sources include dues and fees for membership campgrounds. Campground rental generally includes utility hookups for power, water, sewage, and propane gas. In addition to tent and RV sites, some parks also offer cabin or cottage rentals.