Recreational Vehicle Dealers Industry Overview

Excerpt from Recreational Vehicle Dealers Report

About 2,700 RV dealers operate in the US with combined annual revenue of about $13 billion. Major companies include FreedomRoads, General RV Center, Giant Inland Empire RV, La Mesa RV Center, and Lazy Days' RV Center. The industry is fragmented: the top 50 dealers account for about a third of industry revenue.

Competitive Landscape

Demand is driven by consumer income and US population demographics. The profitability of individual companies depends on effective marketing and inventory management. Large dealerships have advantages in breadth of product line, repair center capability, and marketing efficiencies. Small dealers compete by providing superior customer service. The industry is capital-intensive: average annual revenue per employee is about $450,000.

Products, Operations & Technology

Major products include new motor homes (about 35 percent of sales), new travel trailers (30 percent), and used RVs (25 percent). Other dealership services include repair and maintenance, sales of RV parts, and extended warranty service contracts. Some dealers, especially in northern climates, also sell snowmobiles or other products during the winter.