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Public Relations Services Report Summary

SIC Codes: 8743
NAICS Codes: 541820

Chapters Include

  • Industry Overview
  • Quarterly Industry Update
  • Business Challenges
  • Trends and Opportunities
  • Call Preparation Questions
  • Financial Information
  • Industry Forecast
  • Website and Media Links
  • Glossary of Acronyms
 

Public Relations Services Industry Overview

Excerpt from Public Relations Services Report

The US public relations industry includes more than 7,000 companies with combined annual revenue of about $8 billion. Major companies include divisions of Omnicom, Interpublic, and WPP. The industry is fragmented: the top 50 companies account for about 40 percent of industry revenue.

Competitive Landscape

Demand is driven primarily by the health of the US economy and corporate profits. The profitability of individual companies depends on the value of the creative services delivered and efficient use of personnel. Large companies have advantages in having multiple subsidiaries that offer different marketing services to large customers and some economies of scale in marketing. Small companies can compete successfully by specializing in a particular industry or geographic market.

Products, Operations & Technology

About 70 percent of PR agencies provide a full range of services including media relations, crisis management services, lobbying services, event management, and fundraising services. The remaining agencies specialize in one or more of these services.

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