Pet Food Manufacturing Industry
Insights from D&B Hoovers

Industry Overview

Description

Companies in this industry manufacture food for dogs and cats, using grains, oilseed products, and meat products. Major companies include divisions of Colgate-Palmolive (Hill's Pet Nutrition); General Mills (Blue Buffalo Pet Products); JM Smucker (Big Heart Pet Brands); and Mars (Iams, Pedigree, and Royal Canin), all based in the US; along with Affinity Petcare (Spain), Heristo (Germany), Nestlé Purina PetCare (Switzerland), and Unicharm (Japan).

Competitive Landscape

Pet ownership drives demand. The profitability of individual companies depends heavily on effective marketing. Large companies have advantages of scale in manufacturing, marketing, and distribution. Small companies can compete effectively by offering specialized products or by serving a local market. The US pet food manufacturing industry is highly concentrated: the eight largest companies account for about 80% of sales.

Products, Operations & Technology

Major products include dry dog food, which accounts for about 45% of industry revenue, dry cat food (20%), dog and cat treats (15%), wet cat food (10%), and wet dog food (10%), according to the Pet Food Institute.

Geographic Segmentation

See where the Pet Food Manufacturing industry is concentrated geographically and research companies by financials and key corporate data.

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